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Quarter of people follow rules even with no downside to breaking them
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Helen Thomson was previously head of features at New Scientist, and specialises in life sciences, health and biotech. She has a BSc in neuroscience from the University of Bristol, UK, and an MSc in science communication from Imperial College London. She has worked as a journalist and editor at New Scientist both as a member of staff and as a consultant since 2007. She has also worked as a freelance journalist, publishing articles for the BBC and in Nature and The Guardian, among others. She has also written book reviews for The New York Times. In 2021, she was a finalist at the Medical Journalist Awards for her New Scientist article on how to give your covid-19 vaccine a boost. Helen's first book, Unthinkable: An extraordinary journey through the world's strangest brains, was an Amazon bestseller, the NIH's 2019 Big Read and The Times's Science Book of the Year. She has also written a second book for New Scientist, called This Book Could Fix Your Life.
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